Samsung Business

Samsung Business Strategy Assignment

introduction
This assignment is the goal of developing an initial report on the organization of choice and making an important assessment on the strategies, external environment and organizational characteristics. An organizational audit will be done in this work, as well as a systematic evaluation of those factors which can influence strategy development and management. The company's alternative strategies and entry into their market will also be assessed. The company that has been selected for this assignment is Samsung Inc. It is South Korea's leading global electronics giant, but is also listed on the London Stock Exchange (Beckhard, 1998).

task 1
a) Samsung's business activities
The group of Samsung Industries is a multinational company based in Seoul, South Korea and is the largest Korean business group. There are more than 20 business associates and below are many subsidiaries; Samsung Electronics, Samsung Heavy Industries, Samsung C & T, Samsung Engineering, Samsung Life Insurance and many others. They are developing advanced technology, semiconductor and are also in fashion, medicine, hotel, finance, petrochemical industry etc. They have 510 offices in nearly 67 countries and around 369,000 workers are employed globally
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He is in business for more than 70 years (since 1938) and has never looked back since then. Presently, Samsung Electronics Corp, his main subsidiary, has revolutionized the global market by offering many high technology products and digital media. In In2009, Samsung Electronics was declared the largest IT manufacturer and is leading the global market by selling more and more TVs, LCDs and mobile phones.

They work with the aim of developing new techniques and provide efficient processes to the people so that they can become new markets regularly and they continue to rule the digital world. Their basic philosophy is to follow five main values. These are as follows:

People: Samsung believes in giving their people all the resources and opportunities they need to give their best.

Excellence: It is ensured in every Samsung company that they provide excellent products and services to their customers.

Change: It is very necessary for the success of a company to believe in innovation and change. Samsung also believes in it and always comes with new products and innovative services. In this way, the needs and demands of customers are regularly identified and met.

Integrity: Samsung ensures that ethics is followed at all levels and thus she remains loyal and respects its stakeholders (Grobart, 2012).

Co-prosperity: To enrich a business, it is very necessary that the subsidiaries, employers and others should be given opportunities to flourish. Samsung firmly believes in it and moves forward with everyone. They are fulfilling their responsibilities towards society and the environment by becoming a responsible corporate citizen (Annual Report, 2013).

These basic values ​​have helped them reach today's level. The new motto of Samsung Electronics says that, Inspire the World, Create the Future ' This is the change they want to see in the next decade, thus they are working with great strategies to fulfill this vision. They believe that with the promotion of new technology, innovative products and new values, creative solutions: By combining employees, industry and partners, they can achieve high positions globally. They wish to be in the top five brands of the world by paying $ 400 billion by year 2020. They want to enter new areas in the form of health and biotechnology. It can be said that with such approaches and commitments, Samsung can actually become creative leaders along with new markets (Metz, 2004).

b) The factors to be considered for strategic planning. To help you decide on strategic planning, how does the help of your chosen firm help you to understand the matrix of Ansoff?
Strategic options and implementation are an important factor that affects the company's market development and adaptation of competition. Being a transnational company, Samsung should adopt a major engineering strategy of innovation and development and technologies, which provides an edge over its competition. To meet the changing demands of customers in globalized markets, continuous business strategy updates are needed (Bartch & Williams, 1994).

Ansoff Matrix can be very helpful to the company because Matrix incorporates the company's current and potential products and markets.

Samsung Business Strategy Assignment, Business Strategy

Fig. 2- The Matrix of the Ansof

Market Development - The Company wishes to increase its market share by targeting its existing products to new markets.
Market Penetrations - The company desires to increase its market share by launching existing products in existing market segments.
Product Development - The company develops and introduces new products to th
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