Unit 18 Hospitality And Provision In TT Assignment

Unit 18 Hospitality And Provision In TT Assignment

Introduction

People need change in their lives which led them to travel around places. This can be for different reasons; some may opt to transverse to seek spiritual relief, while some may do the same for escaping from their dull routine. Whatever the reason may be, travel and tourism has attained high scopes in travel and tourism industry. There is a point to consider about the diversity of visitors that travel each year; hence, hospitality forms to be an integral part in tourism sector. Everyone has some expectations to be consoled and treated with honor when one goes out of the normal routine. In fact, that can act as the perfect cure to one’s stress. Therefore, hospitality comes up to be one of the most important factors in today’s era. The synonym for hospitality is ‘care and concern’. Even if a customer reaches a well reputed place to stay in the travel routine, an ill-hospitality can hamper everything. So, the size doesn’t really matter, the quality time is measured by satisfaction and contentment.

Hospitality can well act as the feather to various types of tourism such as business tours, restaurants, exhibitions, tourist attractions etc. In this paper, we have also tried to bring out the method of integration while discussing about hospitality in tourism and travel sector. Hospitality also brings out the sense of credibility among the customers, when they are satisfied as per their wants. The concept of vertical and horizontal integration is well put out through this piece. Moreover, the usefulness of Human Resources is preferred the most, while highlighting the concept.

Task 1

P 1.1 Using example of at least two hospitality organizations of your choice we must define vertical and horizontal integration, the benefits of vertical and horizontal integration.

One of the two most reputed firms that provide the customers with the most comforted hospitality are Thomas Cook and Hilton. They contain a platter of services that have been initiated by them for a consoling stay for the customers. They charge about 100 pounds per adult and 50 pounds per child. When we come to the definition of a passenger, it refers to the persons who are above 2 years of age; however, a minimal charge is levied on children. Now, let’s talk about famous brand- Marriott. Marriott provides the customers with one of the most luxurious accommodations throughout the globe. This is the brand that lends a flavor of royalty to the customers or the passengers. With a majestic touch of honor and fine delicacies, the passengers are deemed to relish the atmosphere. The settings are magnificent and the ambiance too is something to cheer about. In short, we can say it to be the perfect brand to choose, if your pocket is heavy enough.

Restaurant- One must surely need to consume fine food, when the domestic cooks are at rest. Hence, everything from the menu, to the ambience of the restaurants should be captivating enough for the consumers. Moreover, health is also a part of concern for the passengers, as they are travelling a foreign nation. This is another thing to consider for the hosts. Respective guides of the passengers play a vital role in choosing the place to eat. There are also brands like Mc Donald’s. (Pullman and Rodgers, 2010)

Rail and Ferry Catering- Railways are an important mode of travel and one surely expects a proper accommodation environment on it, as well. Railways and Ferry have turned up a long way to become as consoling as the airlines. Now, a passenger can find no difference between an airline service and a good-quality express train. The things that they should take care of is the quality of food, cleanliness etc. In India, Railways cannot be getting away with, when starts the talk about the travel and tourism. Being the world’s largest railway network, Indian Railways have now been improved drastically, in terms of both, quality and timeliness. Ferry is tagged as more credible and comfortable, although; however, due to the cost factor, only the elite class of people tends to opt for this mode of transport. (Hung, 2011)

Vertical and horizontal integration:

• Vertical integration:This is a kind of integration in which the whole process of integration is controlled by a single firm.
• Horizontal integration:When a company possesses traits of being a dominating company, the process of taking over it is termed to be as Horizontal integration. This integration can take place in a foreign country as well.

Advantages of these integrations:

• This brings in adequacy in knowledge and skills.
• An increase in deficit fiscal on the process of sales
• Profit is received in an increased quantity.
• Competition is lessened down through merging with other companies.

P 1.2 1What is hospitality and why is important? Discuss about primary and secondary providers. Discuss the interrelationships between hospitality and wider travel and tourism business.

The terms ‘guest’ and ‘host’ are common and hospitality is the core form that defines the relationship between the two. This is the concept to make your guests feel at ease and comforting them as they are at their homes.

Importance of hospitality:

• Once, the person is travelling to a tourist destination that is not actually their home; it is the duty of the host to make him/her feel comfortable. This is the concept of hospitality.
• In such cases, government-run information centers and guides prove to be of immense help to the tourists. They should always provide with accurate information to the travelers, so that they don’t get misguided in their enjoyment regime.
• Devotion and dedication are two very important terms in the concept of hospitality. This is gainful for each of the guest and the host.

Primary providers:This refers to the ones who give preference only to the accommodation facilities, including, food, beverages etc. Hilton Waterford and Marriott are the reputed ones of them. Sometimes, they also hold some additional services of entertainment.

Secondary providers:Some firms also provide with added value services like food catering, nightclubs, pool clubs etc. in addition to their primary facilities; most of the times they are not completely free.  The revenue gained by the companies through such services is termed as secondary spend.

We cannot leave hospitality out of the travel and tourism industry. Hospitality is a must in order to fulfill the expectations of the customers or the tourists. One always expects to be comforted, while going out somewhere when things do not appear to be familiar. Be it accommodation, eateries, entertainment-everything is interrelated to each other. A tourist might book a grand hotel outside the country but might help to be consoled due to certain conditions; this is where the utilization of hospitality comes to act. All the elements of hospitality-lodging, food, entertainment, beverages, nightclubs etc. are integral to the concept. (Crotts, Mason and Davis, 2009).

Hotels and motels: Hotels (or motels) are opted for after taking a look at their reputed stature in the market. Hotels range from 1 star to 7 Star; however, affordability also matters here. A hotel with good hospitality is always preferred than the one with luxury features but ill facilities. Hotels form an integral part of a tourist’s tour package. If we talk of good quality affordable hotels, one can opt for star hotels that ranges from 1 star  to 5 star. The Burj hotel in Dubai is considered to be the largest hotel in globe, but its affordability is a matter of great concern for the travelers. Due to its high cost, it might be the perfect place to accommodate business class people, but it’s not the one to be favored by common people. Hence, the 1-4 start ratings places are perfectly fitted for people who spent a large fraction of their time travelling places. (Severt, Tesone, Bottorff, 2009).

Motels, literally meaning the accommodation for motorists or one who travels a lot, is located on highways. Neither they are very costly, nor do they promise high class facilities to the customers. They are cheap, simple and a place to shelter upon. In Indian terms, it is a resting place for the road travelers.

Camping parks, caravanning and lodges: Employment of camping parks and caravanning are a great way to distract yourself from skyscrapers and the dull lifestyle of the daily world. This is a nice way to relish the charm of the environment. (Penfold, 2009). Lodges are commercial farm houses meant for tourists, located around the hills. The facilities included in lodges may vary from place to place. This is a great place for weekend trips with the family.

Self–catering: This gives the flavour of being at home; through this service, one can cook food on their own and of their own choice. This can be very costly and is opted by an elite class of people. This gives both, enjoyment and freedom.

Cafes: Cafes or cafeterias are the places where people can go in and relax with cups of coffee or tea. But, in today’s world, things have got conglomerated, so are the ambience of the cafes. Nowadays, cafes have added facilities like Wi-Fi, music etc. Beside this, an experimented variety of food delicacies is also provided to the customers. Cafes are only use for to serve hot beverages like tea and coffee. Cafes are a great place for social gatherings, friendly chats, official talks etc. These have now turned to be versatile as well.

In – flight catering: Flying to a place halts a tourist’ freedom to a certain extent; this does not let you to demand for facilities that could bring the travelling process to be static. Hence, food-catering in flights is an important criterion to understand the concept of hospitality. In-flight catering is managed in such a way so that things will be preserved, as well as in the state of being delicious. In general class, the passengers do not have the option to select the food; therefore, the items should be the ones that are universally accepted. Business Class people have a limited range of option to choose from.

Theatre, cinemas and shopping complex: Theatre and Cinemas can keep anyone and everyone interested in their traveling mode. English movies and dramas are the ones that are well understood by anyone in the world, considering the universal nature of the language. Shopping is another major attraction during a person’s traveling regime. How can one forget buying tokens from their touring place for the closed ones? This is the simplest way for making a tour memorable for the future. Nightlife in some places like Dubai, is very captivating for the visitors.

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