UK COLLEGE OF BUSINESS AND COMPUTING

Unit 1 Bussiness Skills For e-Commerce

UK COLLEGE OF BUSINESS AND COMPUTING 

Module Booklet

Course: EDEXCEL BTEC 

 Group:   Ed excel HND Group 

Module: Unit 1  Business Skills For e-Commerce

Module type:  Mandatory Core Unit

Module Code:  Y/601/1244

Module Credit: 15

Teaching Period: (15+5 weeks)

QCF Level: 4

Contact Hours: (15*3 =45)+(6*3=18)=63

Lectures:  15 weeks

Revision Clinic: 3 weeks

Feedback and assignment guidance: 3 weeks

Lecturer:           Sampson Aneke

Start date: 27/01 /2014

Term:  SPRING

CONTENTS

1. INTRODUCTION, AIMS AND OBJECTIVES 

2. MODULE OUTLINE AND TEACHING METHODS 

3. READING AND COURSE PREPARATION 

4. LECTURE WITH DETAILED COURSE PROGRAMME AND OBJECTIVES 

5. ASSESSMENT DETAILS

 INTRODUCTION

Organisations of all sizes, structures, and aims can benefit from the opportunities made available by the intelligent application of communication based technologies and there will always be a need for practitioners who have a good understanding of those technologies. E-Commerce has become a vital part of an organisation’s ability to reach out to the marketplace and position itself to maximise commercial returns on investment.

Poor choices of technology and processes will result in poorly managed opportunities which could lose business, market position, and profitability. Learners will investigate the values of business skills by exploring current, topical examples of e-Commerce practices. Learners will consider how to design an e-Commerce solution to the best advantage of the organisation and its stakeholders (for example employees, suppliers and customers). Learners will explore current legislation concerning e-Commerce based trading, organisational responsibilities, and finance/payment systems.

The first part of the unit considers the structure and aims of organisations to better understand how they could benefit from an e-Commerce structure. Then follows an opportunity to investigate and evaluate the impact of e-Commerce systems on organisations and their stakeholders. Once these areas have been studied the learner will be in a position to examine the process of the development of an e-Commerce presence followed by the opportunity to design an e-Commerce system.

AIM:

 To enable learners to apply the business skills needed to design an e-Commerce solution for an organisation..

LEARNING OUTCOMES AND ASSESSMENT CRITERIA:

On successful completion of this unit a learner will:

LO1 Understand the structure and aims of business organisations

P1.1 assess an organisation’s core business functions

P1.2 -evaluate an organisation’s business aims and show how they relate to stakeholders 

LO2  Understand the impact of e- Commerce 

P2.1 analyse the impact, including the risks, of introducing an e-Commerce system to an organisation

P2.2 discuss the global impact of e-Commerce on society 

LO3 Be able to design e-Commerce solutions

P3.1 investigate market potential for an e-Commerce opportunity

P3.2 evaluate current e-Commerce systems in use by organisations

P3.3 discuss the financial implications of an e-Commerce solution

P3.4 design an e-Commerce solution

P3.5 evaluate the suitability of an e-Commerce solution. 

KNOWLEDGE AND UNDERSTANDING

• E-Commerce system
• Functional Areas of organisations
• identification of stakeholders and satisfying stakeholder objectives
• Be able to understand Consumer impact and risks of e-commerce
• Be able to design e-Commerce solutions

INDICATIVE CONTENT:

1 Understand the structure and aims of business organisations 

Organisations: type eg private, public, voluntary, charitable business organisations; aims eg profit, market share, Return on Capital Employed (ROCE), sales; growth, customer service; Political, Economic, Social and Technological (PEST) analysis

 Stakeholders: identification of stakeholders; satisfying stakeholder objectives; pluralist perspectives; the concept of corporate mission objectives and policies

Business functions: key internal business functions eg marketing, sales, accounting, administration; Management Information Systems (MIS), operations

2 Understand the impact of e-Commerce 

Consumer impact: empowered customers eg online sales, direct communication with customers, greater choice, lower prices, availability of new products; global markets; new marketing models; on-line advertising

 Business impact: global business and consumer markets; issues eg challenge of new technology, security issues, impact and implications of dealing with customers on-line, creating new distribution channels, greater competition, challenge to monopoly power, retraining of staff, lower overheads, new selling chains; legislation

3 Be able to design e-Commerce solutions 

Objectives: business idea eg unique selling proposition, business-to-business opportunities, business to consumer markets; domain name

Market research: purpose of research eg identifying information sources, online and offline competition; types of research eg primary, secondary

Target markets: market analysis eg size, characteristics, dynamics, competitors, historical background, emerging trends, market share, market segmentation

Key processes: technology requirements eg hardware, software, security, maintenance, back end systems; supply sources; distribution channels

e-Commerce: payment systems eg electronic cheque, PayPal, NoChex, credit or debit cards; start-up capital; working capital; funding sources

Security: key areas eg prevention of hacking, viruses, identity theft, firewall, impact on site performance, Secure Sockets Layer (SSL), Secure HTTP (HTTPS), digital certificates, strong passwords, alternative authentication methods

Legislation:  relevant legislation eg Data Protection Act 1998, Computer Misuse Act 1990, Consumer Credit Act 1974, Trading Standards, Freedom of Information Act 2000, copyright legislation

Programme Specification

Accrediting Body:  EDEXCEL

Course: BTEC HND                               

Unit 1: BUSINESS SKILLS FOR E-COMMERCE

Wk	Lecture Schedule	Outcome of session	Activity/seminar and formative assessment	Resources
1	Understand the structure and aims of business organisations organisations stakeholders Business Functions	Introduction to the module, mode of assessment, awareness of the awarding body,  assessment criteria and the mode of assessment By the end of the learners will be able to: understanding of different business’ aims understanding of different business’  objectives The difference between business aims and business objectives Different reasons to  set up a business Importance of business objectives Economic and social objectives Human objectives Global objectives Mission statements and its importance How to define a mission statement	Role play and individual induction, helping to know each other. Case study addressing LO1.1, Group discussion	Module handbook. Power point slides Internet
2	Types of Business Organisation and their objectivesPrivate sector Public sector	Define Private sector and its objectives Define firms in  private sector: ◦            Sole Traders ◦       Private Limited Companies (Ltd) ◦       Partnerships ◦       Public Limited Companies (PLC) ◦       Examples of Private sector firms in each category Define Public  sector and its objectives Examples of public sector firms Other Business Types : Co-operatives , Franchising, Not For Profit Businesses Business Activity Primary Sector Secondary Tertiary Quaternary sector PEST and SWOT Analysis	Group discussion, Case study  on Types of Bussiness org. Question and answer Individual task	Power point slides White board Internet Case study
3	Franchising Franchising and its Importance	Define: What is franchising? Types of franchising Reasons for franchise Why is franchising important to SMEs? Considerations for franchisor/franchisee Franchise Pitfalls Singapore Experience on Franchising: case study	Case study and group discussion about franchising in UK addressing LO1.2 Case study, reading, question and answer	Power point slides, White board, Case study, Module hand book
4	Stakeholders: identification of stakeholders; satisfying stakeholder objectives; Business functions: key internal business functions eg marketing, sales, accounting, administration; Management Information Systems (MIS), operations	Understand Identification of stakeholders How to satisfy stakeholder objectives Pluralist perspectives Corporate Mission objectives and policies Functional Areas of Business Key Internal Business functions Marketing Sales, accounting, administration, Information Systems, Management Information Systems MIS, business operations	Reading, case study Group discussions, question and answer Question and answer, Reflective question at the end of the class and a case study for discussion about Stakeholders	Power point slides, Case study White board
5	Understand  e-Commerce: E-commerce in organizations	E-commerce in organizations, Examples of e-commerce in different organisations ►    Online business to business transactions ►   Online business to consumer transactions ►   Digital delivery of products and services ►   Online merchandising ►   Automated telephone transactions eg phone banking ►   EFTPOS and other automated transfer systems	Reading on different methods Case study discussion and feedback Group discussion e-commerce in Organisations address the LO2	Power point slides White board Assignment brief
6	Types of e-commerce and their roles components of an e-commerce system	•       Define e-commerce and understand its role as a transaction processing system •       Types of e-commerce, and how e-commerce supports the stages of the buying process and methods of marketing and selling •        examples of e-commerce applications and services •       Define m-commerce, and describe several m-commerce services •       components of an e-commerce system, and explain how they function together to provide e-commerce services •       E-Commerce Applications •       Mobile Commerce •       E-Commerce Implementation	Question and answer Group discussion individual tasks Types of e-commerce	PowerPoint slides White board
7	Understand the impact of e-commerce Consumer impact	Empowered customers –         eg Online sales –        Direct communication with customers –        Greater choice –        Lower prices –        Availability of new products –        Global markets –        New marketing models –         on-line advertising	Question and answer ,  students to carry individual tasks and discuss it with their neighbours, group discussion on Impact of e-commerce address the LO2	PowerPoint slides White board Case study Internet
8	Understand the impact of e-commerce Business Impact:	Global business and consumer markets. Issues eg –         challenge of new technology –        Security issues –        impact and implications of dealing with customers on-line –        Creating new distribution channels –        Greater competition –        Challenge to monopoly power –        Retraining of staff –        Lower overheads (operating/necessary expense, eg rent, gas, electricity, and wages) –        new selling chains –        Legislation	Question and answer Group discussion Question and answer ,  students to carry individual tasks and discuss it with their neighbours, group discussion, address the LO2	PowerPoint slides White board Case study Internet
9	Be able to design e-Commerce solutions E-commerce design Best practices	investigate market potential for an e-Commerce opportunity evaluate current e-Commerce systems in use by organisations E-commerce design Best practices Financial implications of an e-Commerce solution Objectives: business idea eg unique selling proposition, business-to-business opportunities, business to consumer markets; domain name	Case study and address the LO3 Group discussion E-commerce design Question and answer, case study	PowerPoint slides: White board, Case study Internet
10	E-commerce design Best practices Market research:	Market research: purpose of research eg identifying information sources, online and offline competition; types of research eg primary, secondary Target markets: market analysis eg size, characteristics, dynamics, competitors, historical background, emerging trends, market share, market segmentation	Question and answer, case study e-commerce design	Case study Internet
11	Be able to design e-Commerce solutions Key processes: payment systems	Key processes: technology requirements eg hardware, software, security, maintenance, back end systems; supply sources; distribution channels	Case study and address the LO3 Presentation Group discussion Payments systems and shopping carts Question and answer, case study	Power points Case study Internet
12	Be able to design e-Commerce solutions  Security Legislation:	Security: key areas eg prevention of hacking, viruses, identity theft, firewall, impact on site performance, Secure Sockets Layer (SSL), Secure HTTP (HTTPS), digital certificates, strong passwords, alternative authentication methods Legislation: relevant legislation eg Data Protection Act 1998, Computer Misuse Act 1990, Consumer Credit Act 1974, Trading Standards, Freedom of Information Act 2000, copyright legislation	Case study and address the LO3 Group discussion e-commerce security Question and answer, case study	Power point slide, White board, assignment brief
13	Practical e-Commerce design using Google sites	Practical e-Commerce design using Google sites for different organisations	Case study covering LO3,  , question and answer, Group discussion Practical design of e-commerce using google sites	Power point slide, White board, internet, Case study, assignment brief
14	Practical e-Commerce design using Google sites	Practical e-Commerce design using Google sites for different organisations	Question and answer, presentation	Computer lab
15	e-Commerce payment systems	e-Commerce: payment systems eg electronic cheque, PayPal, NoChex, credit or debit cards; start-up capital; working capital; funding sources	Discussion and reflective feedback, Question and answer
16	Assessment and feedback	Working with the assignment Assignment meeting the learning outcomes	Discussion and reflective feedback, Question and answer
17	Assessment and feedback	Working with the assignment Assignment meeting the learning outcomes
18	Assessment and feedback	Working with the assignment Assignment meeting the learning outcomes
19	Assessment and feedback	Feedback
20	Assessment and feedback	Feedback
21	Assessment and feedback	Feedback

  Recommended text and links: 

Chaffey D – E-business and E-Commerce Management, Fourth Edition (FT Prentice Hall, 2009) ISBN 0273719602

Courtland B, Thill J – Business in Action (Pearson, 2010) ISBN 0132546884

Hall D, Jones R, Raffo C, Anderton A, Chambers I and Gray D – Business Studies (Causeway Press,2008) ISBN 1405892315

Laudon K, Guercio Traver C – E-Commerce 2010: International Version: Business, Technology, Society (Pearson, 2009) ISBN 0135090784

Malmsten E, Leander K, Portanger E and Drazin C – Boo Hoo: A Dot.com Story from Concept to Catastrophe (Arrow Books Ltd, 2002) ISBN 0099418371

Rich J – Design and Launch an eCommerce Business in a Week (Entrepreneur Magazine's Click Starts) (Entrepreneur Press, 2008) ISBN 1599181835

Ridderstrale J and Nordstrom K – Funky Business Forever (Prentice Hall, 2007) ISBN 0273714139

Stanwick P, Stanwick S – Understanding Business Ethics (Prentice Hall, 2008) ISBN 013173542X

Vise D – The Google Story (Pan, 2008) ISBN 0330508121

Wood G and Mellahi K – The Ethical Business: Possibilities, Challenges and Controversies (Palgrave Macmillan, 2002) ISBN 0333949935

Journals

Business Review Magazine (Phillip Allan Publishers – see www.phillipallan.co.uk)

The Economist (The Economist Newspaper Group, Inc) 

Websites

www.bized.ac.uk  

Lecturer: Sampson Aneke

Campus: Wentworth house

Contact details  okeyaneke@gmail.com

Teaching and Learning Activities

The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment.

2.3       Teaching Ethos

The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC  is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career.

2.3.1 Methods of Delivery:

LECTURES:

These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively.

SEMINARS:

These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills. 

CASE STUDIES:

An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work.

Plagiarism:

Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:

Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

Assessment:

The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.

Please read the instructions carefully while addressing the tasks specified. 

Contribution: 100% of the module

Outline Details: Individual report approx 4000 words.   Details enclosed in the assignment brief.

ASSESSEMENT and ASSIGNMENT BRIEF

Unit 1 : Business Skills for e-Commerce                          UNIT CODE:  Y/601/1244
Learning Hours:  60 Hours.                                                       Self-learning hours:  90 hours.
Course: HND CSD               – Level 4                        Credits: 15
Term:
Module Leader : Sampson  Aneke Lecturer:	Internal Verifier: Mr Raj

Learners Name
Registration Number
Learners Declaration: I certify that the work submitted for this unit is my own:
Signed:
Hand out Date:        12/03/14 Submission Date:

The Following Sections to be completed by the assessor:

Center Name:	UKCBC
Center Number:

Please note that the assessors signature below denotes conformation that he/she has in no way influenced the outcome of the assessment:

Assessors Name:	Mr Sampson Aneke
Assessors Signature:
Has the unit been Internally Verified?                                                                            Y/N Date of verification:
Internal verifiers signature:
Internal verifiers assignment brief:

                             

Due Dates
Issue Date	12/03/14
Due Task- 1	30/03/14	Final Due Date for September 2013 intake	07/08/14
Due Task- 2	15/04/14
Due Task- 3	28/04/14	Final due date for Jan 2014 intake	06/11/14
All Task	19/05/14

Unit Outcomes

Outcome

Evidence for the criteria to pass.

Feedback

Assessors decision

Internal verification.

Introduction: Different organisations of all sizes, structures, and aims can benefit from the opportunities made available by the intelligent application of communication based technologies and there will always be a need for practitioners who have a good understanding of those technologies. E-Commerce has become a vital part of an organisation’s ability to reach out to the marketplace and position itself to maximise commercial returns on investment. Poor choices of technology and processes will result in poorly managed opportunities which could lose business, market position, and profitability. Therefore, it is essential for you as an e-commerce practitioner to be able to apply the business skills needed to design an e-Commerce solution for any given Organisation.  TASK 1 The objective for this task is to address and demonstrate an understanding of the structure, aims and objectives of business organisations. You are required to address the task as specified and research a particular organisation such as AMAZON, EBAY,ASDA, NEXT, MARKS AND SPENCER, SAINSBURYS, TWITTER or FACEBOOK. Please note that the research and subjective skill needs to exhibit transferable skill by reflecting it to the chosen organization. Answers reflected without reflective practice will be referred.

LO1 Understand the structure and aims of business organisations

P1.1   Businesses generally have a variety of business functions in order to run successfully. You are required to investigate a named business organisation among the options given, give a brief history of the organisation from its origin, state its aims and objective & assess its core business functions.

P1.1 (P,M,D)

P1.1 (P,M,D)

P1.2  evaluate your chosen organisation’s business aims and show how they relate to their stakeholders

P1.2 (P,M,D)

P1.2 (P,M,D)

Summarized Feedback for Task 1 (reflecting 1.1 and 1.2,  Pass, merit and distinction.)

IV  comments towards Task 1

Task 2 The objective for this task is to address and demonstrate an understanding of the impact of e-commerce. And also to address case study of ATLANTIS Hotel London Case 2:  Atlantis Hotel is a recently open hotel in London; they plan to take their business to e-commerce. As an ecommerce consultant, you have been consulted to design an e-commerce website for the hotel with the following user requirements. ·         The website will have a functional online reservation form where interested customers can book for the room(s) they want, and on submitting the form the hotel will get the information in their email. ·         There should be a functional enquiry form where customers can enquire for information ·         The contact page will have the address of the Hotel with a TFL direction and Google map pointed to the address. ·         The Menu tab should contain sample pictures of  meals and their descriptions ·         Facilities Menu will have pictures and names of facilities available in the hotel e.g.: Gym, Swimming Pools, SPA, Car rental, Tennis Court, etc ·         Rooms tab will have names, pictures and prices of  FIVE different types of rooms available in the hotel ·         The Online Reservation form will contain the names and prices of the five types of rooms available in the hotel and the number of rooms the customer wants to reserve. The form will contain information of standard reservation form including date and time of arrival and departures, full address of customers, etc ·         External links to the website include :  London Weather forecast, London attractions, etc ·         The name of the Hotel and Logo should appear on top of your design ·         Your design should include business Objectives, business aim(s), and mission statement of the hotel

LO2  Understand the impact of e- Commerce

P2.1 Analyse the impact, including the risks, of introducing an e-Commerce system to Atlantis Hotel London

P2.1 (P,M,D)

P2.1 (P,M,D)

P2.2    Discuss the global impact of e-Commerce on society

P2.2 (P,M,D)

P2.2 (P,M,D)

Summarized Feedback for Task 2 (reflecting 2.1, 2.2, Pass merit and distinction.)

IV  comments towards Task 2

Task 3  e-Commerce Design The objective for this task is to address and demonstrate an understanding of design of e-commerce for any giving organization.

LO3  Be able to design e-Commerce solutions

P3.1 Investigate market potential for an e-Commerce opportunity for Atlantis Hotel ·         (How ecommerce solution will improve the marketing of Atlantis Hotel)

P3.1 (P,M,D)

P3.1 (P,M,D)

P3.2 As a part of your project in implementing e-Commerce for Atlantis Hotel, evaluate current e-Commerce systems in use by other business organisations of that type (Hotels).  This will include payment systems, reservations, customer service, website layout etc.

P3.2 (P,M,D)

P3.2 (P,M,D)

P3.3 Having an e-commerce system in a business has a variety of financial implications. ·         Discuss and present the financial implications of e-Commerce solution for Atlantis Hotel

P3.3 (P,M,D)

P3.3 (P,M,D

P3.4 Using Web Site design tools, design an e-Commerce solution for Atlantis Hotel in line with the given requirements.  Your design should include business Objectives, business aim(s), and mission statement of the hotel.

P3.4 (P,M,D)

P3.4 (P,M,D

P3.5 Upon completion of your design, evaluate the suitability of the e-Commerce solution.

P3.5 (P,M,D)

P3.5 (P,M,D

Summarized Feedback for Task 3 (reflecting 3.1,3.2, 3.3, 3.4 and 3.5, Pass merit and distinction.)

IV  comments towards Task 3

Merit grades awarded

M1

M2

M3

P1

P2

P3

Distinction grades awarded

D1

D2

D3

Resubmit :

Any other comments

Grade given by the tutor: Pass                                            Merit                                                              Distinction            Tutors Signature:                                                               Date:

IV Grading Check:                                    Comments if any: Agree               Disagree                                                   Modify grade to IV signature: Date:

Student feedback:  Student signature:  Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below: Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

 Unit 1: Business Skills for e-Commerce

ASSIGNMENT

TASK 1 The objective for this task is to address and demonstrate an understanding of the structure, aims and objectives of business organisations. You are required to address the task as specified and research a particular organisation such as AMAZON, EBAY, NEXT, MARKS AND SPENCER,ASDA, SAINSBURYS, TWITTER or FACEBOOK.

Please note that the research and subjective skill needs to exhibit transferable skill by reflecting it to the chosen organization. Answers reflected without reflective practice will be referred

P1.1   Businesses generally have a variety of business functions in order to run successfully. You are required to investigate a named business organisation among the options given, give a brief history of the organisation from its origin, state its aims and objective & assess its core business functions.

P1.2 Evaluate your chosen organisation’s business aims and show how they relate to their stakeholders

TASK 2. The objective for this task is to address and demonstrate an understanding of the impact of e-commerce. And also to address  case study of an offline retail shop of your chosen name.

Task 2 The objective for this task is to address and demonstrate an understanding of the impact of e-commerce. And also to address case study of ATLANTIS Hotel London

Case 2:  Atlantis Hotel is a recently open hotel in Stratford London; they plan to take their business to e-commerce.

As an ecommerce consultant, you have been consulted to design an e-commerce website for the hotel with the following user requirements.

• The website will have a functional online reservation form where interested customers can book for the room(s) they want, and on submitting the form the hotel will get the information in their email.
• There should be a functional enquiry form where customers can enquire for information
• The contact page will have the address of the Hotel with a TFL direction and Google map pointed to the address.
• The Menu tab should contain sample pictures of meals and their descriptions
• Facilities Menu will have pictures and names of facilities available in the hotel e.g.: Gym, Swimming Pools, SPA, Car rental, Tennis Court, etc
• Rooms menu will have names, pictures and prices of FIVE different types of rooms available in the hotel
• The Online Reservation form will contain the names and prices of five types of rooms available in the hotel and the number of rooms the customer wants to reserve. The form will contain information of standard reservation form including dates and time of arrival and departures, full address of customers, etc
• The name of the Hotel and Logo should appear on top of your design
• External links to the website include : other London Weather forecast, London attractions, etc

P2.1 Analyse the impact, including the risks, of introducing an e-Commerce system to Atlantis Hotel London

P2.2    Discuss the global impact of e-Commerce on society

Task 3  e-Commerce Design

The objective for this task is to address and demonstrate an understanding of design of e-commerce for any giving organization.

P3.1 Investigate market potential for an e-Commerce opportunity for Atlantis Hotel

(How ecommerce solution will improve the marketing of Atlantis Hotel)

P3.2 As a part of your project in implementing e-Commerce for Atlantis Hotel, evaluate current e-Commerce systems in use by other business organisations of that type (Hotels).  This will include payment systems, reservations, customer service, website layout etc

P3.3 Having an e-commerce system in a business has a variety of financial implications.

Discuss and present the financial implications of e-Commerce solution for Atlantis Hotel 

P3.4 Using Web Site design tools, design an e-Commerce solution for Atlantis Hotel.  Your design should include business Objectives, business aim(s), and mission statement

P3.5 Upon completion of your design, evaluate the suitability of the e-Commerce solution.

Assignment Guidelines: 

• Use a standard report structure, Word-process the report and use Normal script of a proper font size 12.
• Produce an academic report, detailing the above issues with a word limit of 4000 to 4500 words.
• Complete the title page and sign the statement of authenticity.
• The Assignment sheet should be attached in the front.
• Submit the document in a folder in the form of a file as well as a soft copy on the submission date.
• It should be uploaded on E-Learning platform before the deadline and submitted to -------- and sign the submission form of the college.
• Assignments submitted after the deadline will not be accepted unless mitigating circumstance and may be entitled for a late fee.
• Collusion and Plagiarism must be avoided.
• Start each answer on a new page and pages should be numbered. Highlight each question clearly.
• Include a Bibliography at the end of the assignment and use the Harvard referencing system.
• All work should be comprehensively referenced and all sources must be fully acknowledged, such as books, journals, websites (include the date of visit), etc.
• Try to give the page numbers, publishers' details and the year of publication
• In order to pass you need to address all the Learning Outcomes (LO)
• In order to get a merit you need to address the characteristics of M1, M2,M3
• In order to get a Distinction you need to address the characteristics of D1, D2 and D3.                                                                                                                                                                     Use a common format for the questions, for example:
• Introduction (analyze the question.)
• Underpinning Knowledge (write about the relevant theory/points)
• Applied knowledge(Data Analysis)
• Conclusions and Recommendations (summarizing the whole scenario keeping in view pass, merit, distinction criteria.)

Student feedback form with the Assessment Grid indicating their pass, merit and distinction:

Name:                                                                                                       Registration Number:

Unit1: Business Skills for e-commerce

Outcomes/criteria:	Indicative characteristics	Possible evidence	Feedback
LO1  Understand the structure and aims of business organisations LO2 Understand the impact of e-Commerce LO3  Be able to design e-Commerce Solutions	As per the assessment criteria specified for pass  Do  Do	Task 1  Task 2  Task 3
Merit Description:
M. Identify and apply strategies to find appropriate solutions.	. Relevant theories and techniques have been applied.
	. Effective judgments have been made.
	. Complex problems with more than one variable have been explored.
	. An effective approach to study and research has been used.
M2. Select/ design and apply appropriate methods/ techniques.	. A range of methods and techniques has been applied.
	. A range of sources of information used.
	. The selection of methods and techniques justified.
	. Complex information/data have been synthesized and processed.
	.Appropriate learning methods/ techniques applied.
M3. Present and communicate appropriate findings.	. Appropriate structure and approach has been used.
	. Logical and coherent arguments have been presented
	. Technical language accurately used.
	. A range of methods of presentation has been used.
	. Familiar and unfamiliar contexts have been used.
	. It is appropriate for familiar and unfamiliar audiences.
Distinction Description:
D1. Use critical reflection to evaluate own work and justify valid conclusion.	. Synthesis has been used to generate and justify valid conclusions
	. The validity of results has been judged
	. Self-criticism of approach has taken place.
	. Evaluation has taken place using defined criteria
	. Realistic improvements have been proposed against defined characteristics for success.
D2. Take responsibility for managing and organizing activities.	Autonomy/independence demonstrated
	Substantial activities/projects or investigations have been planned, managed and organized.
	The unforeseen has been accommodated.
	The importance of interdependence has been recognized.
D3. Demonstrate convergent, lateral and creative thinking	Ideas generate and decisions taken
	Convergent and lateral thinking have been applied
	Capacity for innovation and creative thought has been used.
	Receptiveness to new ideas has demonstrated.
	Unfamiliar contexts have been applied.